How We Developed Illustrations For Cowrywise Roundup 2019

My task

I was to create illustrations for these animals that would be aligned to Cowrywise’s tone of voice. The challenge here was that we had never created illustrations with animals before. So it was new territory for me. After a few hours of sketching, I came up with these:

Initial Sketches for Cowrywise Roundup 2019
Initial vector illustrations for Cowrywise Roundup 2019

The roadblock

We thought we had nailed the illustrations and what was left was for me to move on to creating animations for the site but no. We had a second look at it. It wasn’t Cowrywise-y. It felt generic and it wasn’t speaking the Cowrywise language. We thought about this for a while before we had our Aha! moment.

Resolution

After a few days of hitting our heads on the wall, we found it. We had an idea of placing the animals on coins and round out their edges. We also had the option of playing with the patterns that are accustomed to the brand. With this in mind, I sketched again.

Final sketches for Cowrywise Roundup
Final Vector illustrations for Cowrywise Roundup 2019

Conclusion

It’s one thing to know how to illustrate or create compelling designs. It’s another thing to be able to translate these illustrations and designs to speak the language of a brand. In everything that I have learnt at Cowrywise this continues to surprise me. To read how the team came up with Cowrywise Roundup 2019, you can here.

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Abubakar Oshomah Abdulwahab

Abubakar Oshomah Abdulwahab

Part human, part mutant, full time go getter. Just trying to make sense of everyday. May drop musings about life once in a while.